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MANAGERS: Elevate Your Fighters. Simplify Your Hustle. Meet Manny — Your Digital Assistant.

  • Matchup MMA
  • Oct 14, 2025
  • 3 min read

The fight game never sleeps — and neither do you. Between contract negotiations, travel coordination, sponsor outreach, and managing multiple fighters’ schedules, there’s never enough time in the day.

That’s why we built Manny, your personal digital assistant inside Matchup MMA. Manny helps you manage fighters more efficiently, discover new opportunities, and handle the business side of MMA — without replacing your role or cutting into your earnings.

Manny is here to make your day smoother, your fighters more visible, and your operation more profitable.


The Matchup Advantage

Matchup MMA was designed for the people who move the fight world forward — the managers who grind behind the scenes, handle the stress, and make careers happen.

Manny is your edge in that process — helping you stay organized, visible, and one step ahead of every opportunity.


With Matchup, you get:

  • Direct access to promoters who can view and contact your fighters instantly

  • Centralized profiles for all your fighters — track progress, performance, and visibility

  • Digital assistance that helps grow your fighters’ brand, manage opportunities, and handle operations

  • Complete control and 0% cuts from your fighters’ purses or sponsorships.



What Manny Can Do for Managers: Manny isn’t just another chatbot — he’s trained to understand the MMA industry and everything that comes with being a manager. Here’s how he’s got your back:


1. Fighter Management Support

  • Organize and track all your fighters’ profiles in one dashboard

  • Update stats, fight history, and upcoming bouts instantly

  • Get reminders for contract renewals, weight checks, and fight announcements


2. Opportunity Discovery

  • Find promoters actively looking for fighters in specific weight classes and regions

  • Identify local and national events your fighters may qualify for

  • Receive tailored notifications for last-minute fight openings


3. Sponsorship Assistance

  • Research potential sponsors aligned with your fighters’ brand

  • Draft outreach messages and proposals automatically

  • Help you negotiate and track sponsorship deals with built-in reminders


4. Brand Strategy & Media Prep

  • Guide you and your fighters on interviews, social presence, and public image

  • Generate personalized content plans or post ideas for visibility

  • Help fighters prepare media statements or press bios for upcoming events


5. Travel & Logistics Coordination

  • Assist with booking travel, hotels, and gyms near event venues

  • Track team expenses and organize itineraries for multiple fighters

  • Provide local recommendations and pre-fight essentials checklists


6. Career Planning

  • Build out short- and long-term career growth strategies for each fighter

  • Forecast sponsorship potential and audience engagement over time

  • Keep track of metrics that matter — not just wins, but brand growth


7. Sponsor Discovery & Direct Manager Contact

  • Sponsors on Matchup can search for fighters based on location, weight class, and audience reach

  • When they find the right fit, they can contact the manager directly through Matchup — no intermediaries or third-party agencies

  • Manny helps you respond quickly, organize sponsor conversations, and manage incoming offers so you never miss an opportunity


Now, you don’t have to chase sponsors — sponsors come to you.



With Manny vs Without Manny

Task

Without Manny

With Manny

Finding Fights

Endless calls, texts, and DMs with promoters.

Manny finds open slots in real time and connects you directly with verified promoters.

Sponsorship Research

Hours spent chasing leads or cold-emailing brands.

Manny suggests ideal sponsors, drafts proposals, and tracks responses.

Fighter Branding

Managing each fighter’s image manually, often inconsistently.

Manny builds consistent brand strategies and automates content ideas.

Media & Publicity

Scrambling before interviews, little preparation time.

Manny provides media talking points, bios, and brand messaging guides.

Travel & Logistics

Booking travel, hotels, and gyms for multiple fighters manually.

Manny organizes itineraries, lodging, and reminders — all in one dashboard.

Time Management

Long hours juggling admin tasks.

Manny automates repetitive work so you can focus on strategy and growth.


Empower Your Fighters. Protect Their Earnings. Grow Their Brand.

Manny isn’t here to compete with you — he’s here to make you unstoppable. By combining your experience with his speed and insight, you’ll manage smarter, scale faster, and open more doors for every fighter you represent.


Your fighters fight in the cage. You fight for their future.

Manny helps you win that fight.

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