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PROMOTERS: Fill Your Card Faster. Smarter. Easier.
Fight week chaos — every promoter knows it. A fighter drops out, a matchup falls through, and the clock starts ticking. You need a replacement, fast — someone with the right weight, record, and location who’s ready to step in and fight. That’s where Matchup MMA comes in. With our Search by Distance feature, promoters can instantly find verified fighters near their event — filtering by gender, weight class, record, and availability — and contact them or their manager with a
Matchup MMA
Oct 143 min read


MANAGERS: Elevate Your Fighters. Simplify Your Hustle. Meet Manny — Your Digital Assistant.
The fight game never sleeps — and neither do you. Between contract negotiations, travel coordination, sponsor outreach, and managing multiple fighters’ schedules, there’s never enough time in the day. That’s why we built Manny , your personal digital assistant inside Matchup MMA. Manny helps you manage fighters more efficiently, discover new opportunities, and handle the business side of MMA — without replacing your role or cutting into your earnings. Manny is here to make y
Matchup MMA
Oct 143 min read


The Business of Fighting: Why Every Fighter Needs a Brand
If you’re not building your brand, you’re leaving opportunity on the table.
Matchup MMA
Oct 103 min read


Media, Interviews & Public Image: How to Talk Like a Star
The Fighter’s Edge Series – Article 5 Fighting Is Skill — Talking Is Strategy In MMA, fights are won in the cage…but careers are built in front of cameras. Promoters want fighters who can sell fights. Sponsors want athletes who can represent their brand. Fans want personalities they can connect to. That means knowing how to handle interviews, podcasts, and social media moments is just as important as knowing how to check a leg kick. Your words create the narrative of your c
Matchup MMA
Oct 123 min read


Sponsorships & Branding: Turning Attention into Income
The harsh truth is: most fighters don’t make real money from their fight purses alone. Sponsorships, partnerships, and appearances are where a fighter’s career income truly scales.
Matchup MMA
Oct 103 min read


Social Media That Sells Fights
Social media isn’t just about likes and followers anymore. It’s about leverage.
Matchup MMA
Oct 104 min read


Building Your Fighter Identity: The Story Behind the Gloves
Your fighter identity is what separates you from the hundreds of other competitors chasing the same dream.
Matchup MMA
Oct 104 min read
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